Insights on the shift from search to synthesis. Defining the playbook for Generative Engine Optimization.
July 7, 2026
Vibe marketing is running marketing with AI agents - vibe coding applied to campaigns. The definition, tech stack, use cases, and how it connects to getting cited by AI search (GEO/AEO).
Read Analysis →February 24, 2026
GEO is not SEO for robots. It is the discipline of engineering your facts, entities and citations so ChatGPT, Perplexity and Google AI Overviews quote your brand as the answer.
Read Analysis →July 7, 2026
AEO vs SEO, explained with verified 2025-2026 data from Seer, Pew, Semrush and Google: what changes, what stays, which KPIs to track, and how to earn AI citations.
Read Analysis →February 15, 2026
Visibility inside ChatGPT, Gemini, and Claude is the new page one. Here is how these AI engines actually source citations - and how to make your brand one of them.
Read Analysis →March 1, 2026
If you are not speaking JSON-LD, you are speaking gibberish to an LLM. Learn how to map your brand as an explicit entity so Google and Perplexity understand exactly who you are.
Read Analysis →March 3, 2026
Clicks are collapsing. How do you measure a brand mention inside a spoken answer? We define the KPIs for the AEO era: Share of Model, citation rate, and branded-search lift.
Read Analysis →March 5, 2026
The CTO’s playbook for running internal LLMs without leaking trade secrets: private-VPC architecture, retrieval-augmented generation, and the compliance questions that separate real data governance from vendor marketing.
Read Analysis →March 7, 2026
AI systems read your page as extracted plain text, not pixels. Semantic tags — article, aside, details, time — tell the parser what your content is, so LLMs quote it accurately.
Read Analysis →March 10, 2026
Google ranks concepts, not exact words. Neural matching and RankBrain let a page rank for queries it never states verbatim - which is why topical authority beats keyword density in 2026.
Read Analysis →